Your banner ad will be displayed at the top of our most visited page
for premium exposure. Putting your banner ad on the Welcome page of
World Source Center will get you the best response to your
advertisement at a low cost.
In addition to top exposure for your banner ad on our Welcome page,
we will also rotate your banner ad on other pages of our site.
Banners are rotated on each
page to keep them fresh for visitors and increase the views of your
banner. Even when your banner is enrolled to display on the targeted
Welcome page, it is randomly rotated on all other specified pages.
We find this increases response by keeping visitors interested in
what banner will display next.
Here are some tips on how to design effective
banners:
Keep your message
short and simple.
Most banners are in
the GIF format, as this compresses very well.
Some people use JPEG images, but you're only be
able to fit in a couple of frames.
Use a large font
size for your message text.
Use attractive
images to grab the viewer's attention.
Use attention
grabbing words like "free" and "now". "Free" is
a very powerful incentive for the viewer to
click on the button.
Convey your "Unique
Selling Point" of your web site in the banner.
e.g. "Nobody Sells Cheaper Than Us", "We Offer
The Widest Selection With Over 10 Million
Books".
Don't use bold
bright colors, such as bright yellow, bright
red, lime green, etc.
Encourage action
from the viewer. Put "Click Here!" somewhere on
the banner--usually in the bottom right hand
corner. Use a smaller font size, so that it
doesn't distract the viewer from your main
advertising message.
Create different
versions of the banner. Test different banners
to improve your click-through rate.
Animate your
banner, but use as few frames as possible to
convey your message. No one is going to wait to
read through 10 frames of animation just to find
out what your banner is about.
Add a border to
your banner to make it stand out from the page.
Most people use a blue or black border, but I've
banners with dotted lines, which is a bit
different.
Although most sites
accept a maximum file size of 10kb or 12kb, we
recommend that you keep the file size as small
as possible. The quicker the download, the more
likely your banner will be seen, before they
have scrolled down the page.
And finally, try
using humor to convey your message. I think this
aspect of advertising hasn't really been used on
the web. But we all know it works. Humor is used
all the time in TV and radio advertisements.
Need your banner ads
professionally created?
First our professional designers will
fully review your site, and listen to your
objectives, goals and needs. World Source Center
design artists will then integrate all of this
information to create a custom, professionally
designed banner to meet your advertising goals.
Email
info@worldsourcecenter.com